THE CHALLENGE/OUR APPROACH Agent Provocateur is the only, truly credible lingerie brand on the fashion map. The challenge was to launch a new range of Agent Provocateur lingerie and perfume using a credible brand partner to support the activity. To kick off the campaign, piranhaKid negotiated strategic partnerships with Glayva, an exclusive ‘after dark’ liqueur; as well as Harvey Nichols, The Player Members Club, OK! and Arena magazines. piranhaKid created exotic experiences for women and men, involving everything from learning theatrical strip dance, to men-only, after-hours shopping nights. RESULTS Greater than projected sales of the lingerie and the perfume. Great coverage in the likes of OK!, Arena and Heat magazines.