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We create and implement
marketing activity – sponsorship, advertorials, guerrilla,
events, endorsements, DM, trade relations, sampling, brand partnerships
– which, as well as serving their primary function of
meeting communications objectives, are also specifically designed
to be newsworthy for lifestyle media and exciting, relevant
and credible for consumers.
EVALUATION TOOLS
At piranhaKid, our philosophy is that if a campaign cannot be
measured, it should not be executed.
Great coverage will always be key to evaluating a campaign's
success, |
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but other factors must
be examined to determine the effectiveness such as: ROI, Correct
Messaging, Positive Perception, Increased Awareness and Sales
Increases.
There are many ways that an agency can gather this information
and present it to a client. We believe that it should be conducted
by a professional and independent party, as often as possible.
piranhaKid works with Millward Brown Precis to set metrics and
subsequently evaluate our clients’ PR efforts.
Please also review our case studies to see various results
for campaigns we have planned and executed for our clients. |
